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In the history of the shoe marketing, no other basketball shoe has been able to change the face of the business quite like the Air Jordan shoes have. Word on the wire is that in homage towards the Michael Jordan/Air Jordan shoe endowment, they would only produce 23 versions of the Air Jordan shoe to pay special recognition and appreciation to Mike himself.So when Nike finally released the 23rd rendition, it was definitely anticipated that it would be as faddish and notorious as its Air Jordan descendants. The newest addition did not disappoint both its makers and consumers with how much of a crowd pleaser it actually turned out to be. The shoe's color way was done as an added tribute to Mike's new business venture, hobby, and passion Air Jordan Motorsports. This smooth design and of course link to Mike's ever famous jersey number 23 assured its place in the Air Jordan shoe line up. Upon first impression the sneaker boasts what could be considered a pro motorsport look. The graphics on this particular Air Jordan shoe were not exactly captivating at first, but they grew on the more hardcore Air Jordan shoe fans in no time at all. This Air Jordan shoe was also the first shoe produced and released under its "Considered" ethos, which is Nike's goal to help minimize waste and whenever viable use environmentally friendly paraphernalia. The Air Jordan 23 was released to the public in three intervals starting in January and ending in February of 2009. The first round issued was limited edition Air Jordan shoe that was to be sent out to only twenty three retailers, this shoe was to be sold for $230.00. The finishing play for this sneaker's launch was when Nike took it national, making it available to consumers for a mere $185.00 per pair. All year we had heard rumors that the Air Jordan 23 would be the end in the numbered line of Air Jordan shoes, and now it seems, that this is actually the truth. There had of course been whispers at Nike about retiring the Air Jordan shoe line all together. Company officials and Michael Jordan himself did not have much to say in return to these unsubstantiated reports. Turns out they all had a good reason to be so quiet on the subject. What with the new string of Air Jordan shoes the 2009's and 2010's coming out, we can hardly wait to see what Air Jordan and Nike have to offer next.

There are many different athletic shoes that a person can choose from these days. A person will choose them based on what they are needed for and if someone plays a specific sport or not. One of the top choices for a hoops player would be Nike basketball shoes.The company was first created in 1964. When it was first founded its name was Blue Ribbon Sports. After a short time the company changed its name to Nike after a dream about the Greek Goddess of victory by that name. A short time after that the company unveiled the swoosh as their company emblem.The early sneakers were made with a sole that featured Air Sole units. These soles were made with bags of pressurized gas in them so they would compress at impact then spring back to size. This technology was brought to them by a former aerospace engineer.In 1984 the company signed Michael Jordan to an endorsement contract. Michael Jordan was, at that time, just entering the NBA and making his presence felt there and in marketing. The year after signing on with Nike his shoe became the signature model for them, the Air Jordan.Nike was immediately put into the forefront of basketball with the Air Jordan line. Because the shoe was banned by the NBA since it did not meet the dress code Michael was fined every time he wore them. That led to even more publicity to the company, Michael Jordan, and the Air Jordan line. These fines kept them all on the news and the public's mind.After winning the slam dunk contest in 1986 Michael became more involved in the designing of the Air Jordan line. The line started being made with lighter materials and instead of a full high top were made into a three-quarter cut shoe. Since they were endorsed by one of the biggest stars in the game and were made in non-conventional ways the sales for the Air Jordan line were better than ever. The personal touch really helped add different touches to the line as it was an expression of Michael's thoughts at the design time.After the success that the Air Jordan line had many other NBA players have also signed endorsement deals with the company. LeBron James, Kobe Bryant, Dwayne Wade, Carmelo Anthony, Chris Paul, Kevin Durant, Vince Carter, and many others all have signature shoes that are available. Many of these superstars have also become more in tune with the designing of their line to make sure they are truly signature lines for their personalities.Nike basketball shoes are well endorsed by top NBA players from today and the past. Any of these lines would be a good choice for someone seeking a shoe that is fashionable and effective on the court. The fact that many of the players help design their lines keeps the choices personalized for each player and different than what other companies put out.Get the low down on the different styles of Mens Nike Shoes now in our complete Nike Shoes guide.

Nike basketball shoes come in many colors, sizes, and styles. Made from a variety of materials, many have special designs tailored to any of the certain particulars of the playing.Nike basketball kicks are found in stores coast to coast. There are the Nike stores found in metropolitan areas and suburbs that usually keep up with all the latest styles. Additionally, there are outlet malls, local shopping malls, and sports shoes stores where Nike basketball sneakers can be found.Nike is known for designing, creating, and selling shoes that are specific to NBA players who have achieved a certain status in the game or who are superstars. Such player edition models include ones associated with current mega-stars as Kobe Bryant, Kevin Durant, and LeBron James.A case in point is that, in 2011, Zoom KD III will be released. Additionally, the LeBron 8 and the Zoom Kobe VI will also drop. As it normally goes, it is expected that each of these three, as well as other player models, will release starting in late 2010 and continue to be sold throughout the year in colors and patterns of all kinds.The most popular shoes, however, continues to be the Air Jordan, regardless of how many years Michael Jordan has been retired. In 2010, the 25th Air Jordan was released, keeping alive the tradition that started with the first Jordan shoe. A 26th Air Jordan incarnation is expected to release in 2011.Until the 1984-85 NBA season, Nike basketball shoes were not all that popular amongst professional players. It had a niche, of course, but other brands, such as Converse and adidas, were as or more popular.It all changed with the first kicks from Michael Jordan, the Air Jordan. It came in more than one color combination, including one that was mostly black and red that caused Jordan to get fined each time he wore them in an NBA game.Another turning point in the industry was Air Jordan II, released the year after the first shoe. Before that point, shoes did not have updated models each year. It was not the norm that it is today. Air Jordan II was certainly a breakthrough in and of itself; dropping a year after the first shoe was innovative.There certainly are other popular basketball shoe models from Nike with no player connection. Two such models include the HyperDunk and the HyperFuse shoes. The HyperDunk is lightweight, weighing 11.5 ounces. The HyperFuse is innovative due to its composite make-up, rendering it strong as well as light.Nike offers the NikeiD feature, which many sneaker lovers appreciate. From either the web site or from an actual Nike store, customers can design and create their very own shoe to play ball in.All parts of the sneaker, from the laces to the heel, the sole to the swoosh, and anywhere in between, are available to be set in a myriad of colorways. Mesh, nubuck, patent leather, brushed leather, and suede are just a few of the materials that can be made into the shoe. The shoe can be done so as to create a unique shoe found nowhere else. There are virtually no limits to what can be constructed.Add lebron james shoes to your cool shoe collection now. Get the ultimate low down on this great collection and apparel now in our overview of the fab nike shoes and the hottest trends.

Bidding to restore some luster to its showcase sub-brand, Nike is cutting retail distribution of its Jordan brand footwear in half beginning with the critical back-to-school selling season, with new ads due in July.Jordan brand chief Larry Miller said that while sales of the latest Air Jordan XV sneaker have exceeded expectations, "We've been riding the brand pretty hard for awhile, because regardless of the state of the market, Jordan is a constant. Now we want to get back to the days when people stood in line for the product."Nike http://www.cheapjordanshoes7.com/ and every athletic shoe brand has suffered from a glut of models and retailers. While marketers generally have cleaned up excess inventory, the problem of too many stores persists--especially in malls, producing a sales environment that only competes on price.Nike also plans to expand its apparel into non-shoe accounts, such as department stores and urban outlets. "The idea is to have a look that's a mix of authentic athletic and style' said Miller.Spending levels will stay consistent at $12 million, as will creative, which casts Jordan in a more supervisory role to better showcase active endorsers like Eddie Jones, Randy Moss and Derek Jeter. "We will always use Michael but we cant really show him slam dunking anymore," said Miller.

Air Jordan sneakers are wildly popular and have been since the 1980s. In the malls, on the streets, and in school gyms, it seems like everyone is wearing Air Jordans. These high-top and mid-top sneakers are a fashion statement as well as a great piece of sports equipment that can enhance basketball performance. Their popularity is curious, as a style does not usually last as long as Air Jordans do. Here are some of the reasons why Air Jordans seem to be timeless.Air Jordan Popularity Reason #1: Michael Jordan wore Air Jordans. This brand of footwear exploded on the market once Michael Jordan started wearing them during his amazing professional basketball career. When he started wearing these high-top basketball shoes, he shocked the sports world because they did not look like the traditional high-tops that professional basketball players were wearing. Even though the National Basketball Association banned him from wearing them, he put them on each time he walked on the basketball court. The fact that he was fined $5000 each time he wore the Air Jordans seemed to increase their popularity even more. Since then, Air Jordans seem to be the most highly sought-after sneakers on the shoe market.Air Jordan Popularity Reason #2: All the other school kids are wearing Air Jordans. Schools all over the country are filled with kids wearing Air Jordans. These sneakers dress kids feet more than any other shoes. Most kids compare their sneakers to the sneakers of their classmates every day. When a new version of Air Jordans comes on the market, kids are clamoring to buy the newest version of these wildly popular sneakers. Some kids even want more than one pair of the sneakers.Air Jordan Popularity Reason #3: Sports and music stars wear Air Jordans. Celebrities are spotted all over the county wearing Air Jordans. Sports stars love to wear Air Jordans for the fashion statement. Professional basketball players love to wear Air Jordans on the court. Music stars are continually seen wearing Air Jordans. Once people see this footwear on these celebrities, they are desperate to get them on their own feet.Air Jordan Popularity Reason #4: Air Jordans really are good basketball shoes. The reason Air Jordans were originally made was to provide a supportive but lightweight basketball shoe. Their fashion statement is not the only reason Air Jordans have remained so popular all these years. Novice and professional basketball players alike perform well when wearing these sneakers. Basketball teams all over the country outfit their players with these sneakers. They will not help a basketball player hit that three pointer or make that amazing block, but they sure can provide great support for the feet as players run and jump on the basketball court.It is always interesting to look at a product that is so incredibly popular among consumers. Air Jordans have remained a best seller for decades now. Their excellent quality and timeless look are the reasons why they have remained so popular with both the young and old.

Humans leave legacies to perpetuate their memories and love for those who are left behind when they pass away from the world. Legacies also perpetuate values that are very dear to people and that they want to pass on to their younger family members, friends, and people in the community. In sports, legacies are as alive as in any arena of life. Men and women who love and play sports would want to share their passion for this field and hand their lessons learned to the younger generation. This want for legacies could be attributed to the want of men and women to remain in the memory of those whom they love and cherish. This human ritual could be best done by giving a pair of Air Jordans.Jordan shoes are elegant legacies to grandchildren and children who value sports as much as you do. They are even great for your descendants who are not yet into sports because it would encourage them to venture into the field you are interested in. Both male and female members of the young generation would surely love to receive from you a cool pair of Air Jordans because they could be worn for outdoor activities and casual events. These shoes could transmit your message to them without boring them with antiquity and lack of practical use. A pair of Jordan shoes is so unlike any material legacy because it portrays the vitality of life and the dynamism of the present and future, instead of shackling them to the past.A pair of Air Jordans manifests your legacy for excellence. Your children and grandchildren would see that you consider the importance of design, concept, and craftsmanship that belies every pair of Jordan shoes. This will attest to how important it is for you to excel in your sports and how much you want them to carry this on. In life, excellence could only be truly achieved by determination, resourcefulness, commitment, and being true to one’s ideal. Your legacy of excellence could be symbolized by this seamless and almost perfect pair. This will encourage them to pursue and live in the environment of excellence that they need to survive and compete competently in work, academics, sports, and any other endeavor.The legacy of strength is embedded in the material and production processes that go into a pair of Air Jordans. The simplicity of its design only leads to the underestimation of its strength and sturdiness. A lot of people, especially those who are into basketball, love to wear Jordan shoes because they feel that their feet are protectively engulfed by reassuring strength. Your young ones would definitely be thrilled and flattered cheap jordan retro 9 that you would convey to them the value of strength especially when faced by challenges, problems, and obstacles in their personal or private lives. This legacy embodied by this pair of shoes is coupled by the love for life because it is full of sprite in structure. Both its internal and external supports are strong enough to carry the body weight of the wearer and at the same time absorb the tension between the feet and the ground making jumps and leaps possible http://www.cheapjordanshoes7.com/ minus the injuries.