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Air Jordan shoes have a plain and simple structure based on advanced technology, which makes it possible to get high performance out of each and every shoe. Most of the nike Jordan shoes have been designed for basketball players although its popularity can be seen outside the basketball courts as well. Promoted by Michael Jordan, these shoes come with the “Jumpman” logo and are inspired from real life events, people, and objects. What makes the Jordan superior is its overall performance aided by an aerodynamic design, breathability, use of patented leather, vibrant color combinations, lot of cushioning, and strong soles.One of the superior models of the air Jordan shoe series is the Nike Air Jordan Retro 2. The retro 2 is a completely men's athletic shoe that is sleek as well as stylish. This is of the nike Jordan shoes that is high on comfort as well as performance. If you are looking for a Jordan that will enhance your overall performance then this is the one that you need to look for. The Jordan retro 2 has been created with full-length air sole units, which help in cranking the overall cushioning to 11, and an extended heel cup, which offers comfort during hyper activity and stability with each of your steps. These nike Jordan shoes are definitely athletic-inspired but they can easily be worn outdoors for any occasion as well. You can wear the retro 2 to your college party or for a game of beach volleyball. You will never feel out of place or uncomfortable with the Air Jordan retro 2. Some of the salient features of the Nike Air Jordan Retro 2 shoes include:?They are sleek, are available in amazing color combinations and offer great style.?These air Jordan shoes have been made from durable leather as well as synthetic on the upper part of the shoe to enhance performance and maintain style?This is one Nike Jordan shoe that has high-traction rubber outsole, which will ensure that the shoes offer durable performance consistently?The Retro 2 comes with full-length air sole unit cushions so that you can experience a high level of comfort with each step ?These shoes have padded collars, padded footbed as well as tongue for superior comfort?The Retro 2 Nike Jordan shoes provide a solid ankle support thanks to its high cut. As a result, you can play as much as you want without disturbing your performance or rhythm.?It is made from Nubuck synthetic leather, which ensures that the shoe doesn't degrade and has a longer lifeSome of the other air Jordan shoes available in the Retro series include:1.Nike Air Jordan 2 Nu Retro (white / blue / blue)2.Nike Air Jordan 2 Nu Retro (white / red)3.Nike air jordan spizike cool grey Air Jordan 2 Nu Retro (black / silver)4.Nike Air Jordan Nu Retro 2 All Nike Jordan shoes in the Retro series have been created to provide high levels of comfort during long playing hours and hence a perfect companion for your training sessions and actual games.

Air Jordan shoes known merely as Air Jordans are a brand of shoes from the house of Nike. This line was originally designed for the world famous professional NBA basket ball player Michael Jordan who also endorsed it. The Air Jordan shoes are now being sold by Jordan Brand which is a sub division of Nike. This line was first released in 1984 and since then every single year, new designs of this shoe have been released though Michael Jordan retired from professional basket ball. Air Jordan is so popular that there are collectors for these shoes. They typically classify the Air Jordan line by Model and release year. Models include Originals – OG, Retros, Retro Pluses – Retro +, Player Exclusive – PE and Samples. The Jordan brand famous for the Air Jordan line also happens to manufacture other models of signature shoes. Air Jordan shoes are easily and widely available online; they can also be bought from boutiques and sneaker retailing outlets. How was Air Jordan conceptualized? In 1984, Nike was lagging far behind in the fast paced sportswear market. Nike was branded as the White Man Jogging Brand and had absolutely no claims in the basket ball world. The running shoe image of Nike was dying out and the need of the hour was a totally new and appealing line of shoes that had different utility value from a running or jogging shoe. There was a much needed impetus through the Air Jordan line – which was introduced by Nike with the rookie player Michael Jordan as its icon and ambassador. He was offered a whooping sum of $2.5 million for a five year contract apart from royalties and fringe benefits. The Air Jordan line took the athletic shoe industry by storm. In the pre-Air Jordan era, basket ball shoes were typically white in colour. But with Air Jordan, all that became history – they were first introduced with a bold black and red styling. At that time, NBA banned these colours during matches but Michael Jordan wore them and paid hefty fines during each game in which the Air Jordan 1 was banned. This definitely put Air Jordan in the top with this kind of visibility and publicity. Michael Jordan showed super performance during that year and Air Jordan was irrevocably placed at the top of basket ball shoes line. Air Jordan can proudly claim that since their introduction in 1985, they have never looked back. They have been right amongst the top selling basket ball shoe range. The designers of Air Jordan are known to pick their ideas from their own lives, hobbies and bringing these themes to the designing table to come up with new designs that rock the world e very year. The Air Jordan 1 was the first line to be introduced; it has since then been re-released many times. Some times, they have sold out successfully; at others not so well. The Air Jordan 1 has the maximum number of versions to its credit as compared to any other Air Jordan shoe.

Michael Jordan is the epitome of superstars promoting sports gear. He has single handedly opened the door for hundreds of other athletes to follow in his footprints and sign huge endorsement contracts. There were others before him like Joe Namath, Walter Payton, and even John McEnroe to a lesser extent but no one has had the success that Michael has had in promoting the use of his shoes (even Hanes for that matter).Since he has long since retired we are still seeing the sales of his shoes raise above the other sports stars such as Lebron James, Carmello Anthony, and Stephon Marbury. Michael is the ultimate trendsetter of any basketball star and you will see people wearing shoes with the Air Jordan symbol for many years to come. The great thing about his sports attire is that not only does it bear his name but his shoes are specifically designed to give you more support, comfort, and style when you are on a gym floor. Everything they promise they deliver and it has made him a poster child for athlete marketing.While he releases more shoes and re-releases older models and fashions they are getting difficult to find and we are left with only one way to acquire them and this is through the Internet. There are thousands of Web sites that will sell anything with his name on it because as we all know, it will most certainly sell. The man has made millions and millions of dollars endorsing Nike products and this is not because they don t sell, just the opposite actually.There is something about wearing a new pair of Jordan s that is like nothing else when it comes to wearing gym shoes. If you are a basketball player you almost believe the old commercials that showed Jordan and Spike Lee with Lee saying It s gotta be the shoes. This was something that made children and adults alike believe in what Nike was doing being in junction with Air Jordan. While he has made some poor personal decision and has issues with gambling it shows that to air is to be human . If you have fallen out of touch with the latest trends Michael has to offer just jump on the Internet and do a search and see what he has been up too. You know it s more than just Hanes commercials with Charlie Sheen. The man has rewritten the way we see, wear, and buy basketball shoes. If you are a fan of the Jordan line than there should be no excuse as to why you are not getting online and seeing just what he s got going on at the moment.Michael Jordan s shoes are expensive, no doubt about it, but they are made in the highest quality and if you have ever owned a pair before you know how durable and how comfortable they truly are. Following trendsetters like Michael Jordan is a piece of cake even with him out of the public eye because we have the amazing resource of the Internet. Even after all these years we still want be like Mike.

Nike trainers are staple footwear not only for athletes and sports enthusiasts, but for everyone - whether you lead an active lifestyle or otherwise. Trainers from Nike are among the most advanced trainers today. Nike makes use of the most sophisticated technologies to provide footwear that will meet all the physical requirements of heavy workouts and trainings.Nike shoes are well-known all over the world for their unmatched quality and their capacity to provide maximum performance. It is known to protect your foot with ample cushioning while at the same time providing it with the best circumstances for jordan retro 9 for sale maximum boost of energy. Nike trainers are specifically durable, light-weight, and comfortable. Most important of all, Nike trainer shoes provide your foot the protection and support it needs.A Wide Range of Models and ChoicesThere are various options of Nike training shoes available to suit the different tastes of hard-core training buffs. The Air Max collection, for instance, offers a range of high-performance models perfect for use in the heaviest sports or recreational activity. The Air Max facilitates both support and balance and offers maximum traction. It is versatile enough to work well in different platforms and surfaces, while also posing as excellent sneakers for casual purposes.To cite specific models, the Nike Air Trainer 1 Low Training Shoes for men offers support and unmatched cushioning for impact protection. The Nike Trainer 2010 SC is another excellent choice for Nike trainers. This new model is unbelievable light-weight, making them ideal for multi-training. Its material has been delicately designed for ankle support and breathability, as well as for multi-directional support and flexibility. A Max Air technology is at play at the heel to provide comfort and impact protection, while a forefoot pivot point is in place for enhancing direction changes during quick turns and pivots.Nike Trainers and the Elite SponsorsPart of the popularity of Nike trainers is the growing number of popular athletes endorses them and their excellence for high-performance activities. The year 1984 was marked by the signing in of basketball superstar Michael Jordan with an endorsement contract. This made Nike the most popular sports shoe brand of the times, grossing about $1 billion for the first time, and the rest became history.Nike trainers come in a wide range of styles and colours. Today, there are many models and styles that achieve different looks - from casually sharp to perfectly sporty. Although Nike trainers are best for high-endurance trainings and sports or days at the gym, it could also be fashionably appropriate for casual wear, for street dancing, and even for nights at the club.Nike trainers without a doubt offer superb performance whenever and wherever traction, support, protection and comfort are needed the most. Nike training shoes are based on years of design improvements not only in providing maximum active performance but in aesthetics as well. If you are looking for the right pair of trainers for you, you will never go wrong with a pair of Nike.

In Air Jordan Retro 12 my article Establishing Credibility and Trust with Testimonials, I addressed the importance of offering proof to your prospects and how testimonials are one of the most powerful tools you can implement in your arsenal of marketing. In that article, I discussed the value of testimonials from satisfied customers, probably the most credible and effective type of testimonial because nothing beats a testimonial from a satisfied customer. I would now like to focus on another very powerful form of testimonials: celebrity endorsements.In America, traditionally major celebrities have been reluctant to appear in widespread advertising campaigns on the assumption that it might tarnish their reputation professionally. In Asia, however, where I have extensive experience in the advertising industry, it is much more common to see famous actors in commercial advertisements. In China, for example, celebrity endorsements have proven very successful where, due to increasing consumerism, it is considered a status symbol to purchase an endorsed product or service. In my former advertising agency, we often used top Hong Kong celebrities to great advantage promoting products in China.However it is Japan, where Japanese advertising budgets are typically much more extravagant than American budgets when it comes to celebrity talent that has attracted many major American celebrities with lucrative endorsement deals together with a much lower risk of negative publicity. I can remember very well traveling to Japan often in the 1980’s and 1990’s seeing many of Hollywood's A-list actors secretly providing product endorsements in the Land of the Rising Sun. For decades, the likes of Arnold Schwarzenegger, Sylvester Stallone, Harrison Ford and even earlier Steve McQueen, have accepted lucrative Japanese advertising endorsement deals in exchange for many millions, all without tarnishing their reputations at home.The major benefits of celebrity endorsements are:Celebrities add instant credibility: Consciously or unconsciously, the consumer believes that if a celebrity is using this product, service or brand, the company who makes it must be quality. Celebrities grab attention: Having a celebrity endorse a product, service or brand creates attention. Consumers are more apt to watch an ad if it has a celebrity.Celebrities provide superior market presence: It is usually easier to get a product in stores and more prominently displayed because retailers have preferences for celebrity endorsed products.Celebrities lead to enhanced media exposure: The media recognizes the publics’ strong interest in celebrities and it’s much easier to get free publicity if products are used by celebrities. Customers are more apt to participate in events when a celebrity involved.However, before any company signs on a celebrity to promote their product or service, they should very carefully consider the following:The celebrity’s attractiveness: Generally an attractive endorser will have a positive impact. The celebrity should be attractive to the target audience in such aspects as physical appearance, intelligence, athleticism, lifestyle, etc. The celebrity’s credibility: For any brand-celebrity collaboration to be successful, the endorser’s personal credibility and believability in terms of perceived expertise and trustworthiness is crucial and greatly influences acceptance with consumers. Furthermore, celebrity endorsements only work when the consumer has a credible belief that the celebrity would really be interested in buying and using your product or service despite being paid to do so. If not, you are probably wasting your money on the endorsement. The celebrity’s and the brand’s compatibility: The success of the brand-celebrity collaboration depends significantly on the compatibility between the brand and the celebrity in terms of lifestyle, identity, personality, and positioning. The best endorsement deals manage to equate the product with the appeal of the celebrity. One of the best and most successful examples is Air Jordan with the collaboration between Michael Jordan and NikeOne final point: NEVER forget that a celebrity is not a replacement for a good product, service or idea.

A retro bathroom can add a hip, edgy touch to your home—and show off a sophisticated sensibility. Of course, a little retro goes a long way—go overboard, and you’ll wander into kitsch territory. Here are a few tips for going retro with style and class.Don’t go overboard. A single accessory that’s reminiscent of a specific time is one thing—pairing it with colours, drapes and fixtures that do the same is something else entirely. Choose neutral fixtures. You’ll have to live with your fixtures, bathtubs and sinks for years—but you can easily change your wall colors, your bath mat and your artwork. Look carefully for the right accessories. The perfect retro accessories may not be found in an average outlet store. Choose fixtures you can live with. If you do go for real retro fixtures, bathtubs and showers, bear in mind that these items were replaced by newer models for a good reason. Don’t clash with the rest of your house. Have a modern house? Unless you do it subtly, a very retro bathroom may look out of place. Moisture-proof your art. The bathroom is a steamy, moist environment—where mold can develop and excess moisture can ruin porous materials. Avoid clutter. The bathroom is a small space—you can’t get away with the same amount of accessorizing as you can in larger rooms, so you’ll have to choose your pieces carefully. Go for retro bath amenities. Items like old shaving brushes with antique bowls or old-fashioned coloured glass bottles for scents and soaps can be useful as well as decorative. A retro bathroom can be edgy or romantic, depending on the era you choose. With these tips, you’ll be able to develop a dramatic retro bathroom from any era.