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In the history of the shoe marketing, no other basketball shoe has been able to change the face of the business quite like the Air Jordan shoes have. Word on the wire is that in homage towards the Michael Jordan/Air Jordan shoe endowment, they would only produce 23 versions of the Air Jordan shoe to pay special recognition and appreciation to Mike himself.So when Nike finally released the 23rd rendition, it was definitely anticipated that it would be as faddish and notorious as its Air Jordan descendants. The newest addition did not disappoint both its makers and consumers with how much of a crowd pleaser it actually turned out to be. The shoe's color way was done as an added tribute to Mike's new business venture, hobby, and passion Air Jordan Motorsports. This smooth design and of course link to Mike's ever famous jersey number 23 assured its place in the Air Jordan shoe line up. Upon first impression the sneaker boasts what could be considered a pro motorsport look. The graphics on this particular Air Jordan shoe were not exactly captivating at first, but they grew on the more hardcore Air Jordan shoe fans in no time at all. This Air Jordan shoe was also the first shoe produced and released under its "Considered" ethos, which is Nike's goal to help minimize waste and whenever viable use environmentally friendly paraphernalia. The Air Jordan 23 was released to the public in three intervals starting in January and ending in February of 2009. The first round issued was limited edition Air Jordan shoe that was to be sent out to only twenty three retailers, this shoe was to be sold for $230.00. The finishing play for this sneaker's launch was when Nike took it national, making it available to consumers for a mere $185.00 per pair. All year we had heard rumors that the Air Jordan 23 would be the end in the numbered line of Air Jordan shoes, and now it seems, that this is actually the truth. There had of course been whispers at Nike about retiring the Air Jordan shoe line all together. Company officials and Michael Jordan himself did not have much to say in return to these unsubstantiated reports. Turns out they all had a good reason to be so quiet on the subject. What with the new string of Air Jordan shoes the 2009's and 2010's coming out, we can hardly wait to see what Air Jordan and Nike have to offer next.

The two major features that set Nike Air Jordan shoes apart from other sneakers were in the design of the shoe itself, and in the logos printed on the shoes. The earliest shoes, Cheap Jordan SC-1 released in 1985, were a leather base in both high top and low top varieties. They were the first shoes to carry the winged basketball that would come to be known as one of two Nike Air Jordan standard logos. This logo would appear on three versions of Nike Air Jordan Shoes, printed on either the side near the ankle or on the tongue of the shoe. When the fourth version was introduced in 1987 the logo was changed to what was Air Jordan Spizike dubbed the 'jumpman' a picture of a basketball player going up for a slam-dunk. This logo appeared on many places depending on the particular shoe. Sides, tongue and sole were all fair game for logo placement and the jumpman appeared on all. The most unique feature of the Air Jordan line though was in the Nike Air technology. This allowed for a design that brought extra air into the sole of the shoe, creating a better cushion for the foot of the wearer. All of the Air Jordan shoes had this technology, but it became much more visible in the later lines. In these designs a squeezable shoe 'pump' was installed into the tongue of the shoe. By pressing the pump a customer could change the firmness of the fit of the shoe, adjusting this for personal preference and maximum comfort.Currently many top of the market shoe stores sell the Nike Air Jordan shoe lines at full retail prices, leaving wholesale Nike Air Jordan for outlet stores, prices ranging from $70 to over $300, averaging out around $100. In order to combat these prices and take a share of the wholesale Nike Air Jordan market online websites such as urbanhotlist.com have appeared. They offer discounted prices on these shoes, through wholesale options and bulk orders. This guarantees the authenticity and quality of the shoes, but for a much lower price.Both advantages and disadvantages exist when it comes to purchasing from an online wholesale site, like urbanhotlist.com. The access to a much broader base of merchandise, in this case additional colors and styles of shoes that might not be available in stores and at wholesale pricing, can be kept reasonable, even after shipping and handling.

Mid-1980, came the Nike shoe company created some new shoe designs, especially for the sports industry has always supported Nikes so well. With new models during this period, he negotiated a contract with Nike Michal Jordan, basketball players known and very popular. lead in the next two decades in a series of Nike Jordan shoes in different styles would, even after Jordan retired from professional basketball.The two most important characteristics that define Nike Air Jordan shoes, sneakers were also printed their own shoes and logos on the shoes.The first shoes, which was launched in 1985, were made of leather in two variants with high and low top. They were basketball shoes to the first wing known as one of the logos of Nike Air Jordan be standard wear. This logo will appear on printed three versions of the Nike Air Jordan shoes, either on the back near the ankle or on the tongue of the shoe. The fourth version was introduced in 1987, the logo was changed, and go as Jumpman, a picture of a basketball player for a slam dunk. This logo appeared in numerous places depending on the concrete slab. Sides, tongue and sole were easy prey to the marketing of the Jumpman logo, and presents for all.The most important feature of the line when I was in Air Jordan Nike Air technology. This allows a design that looks extra in the sole of the shoe, creating a better cushion for the foot of the user. All Air Jordan shoes had this technology, but it was much more visible in the following lines.Installed in pump these drawings of a shoe press on the tongue of the shoe. By pressing the pump, a customer can change the strength of the shape of the shoe, on personal preference and comfort.

In my article Establishing Credibility and Trust with Testimonials, I addressed the importance of offering proof to your prospects and how testimonials are one of the most powerful tools you can implement in your arsenal of marketing. In that article, I discussed the value of testimonials from satisfied customers, probably the most credible and effective type of testimonial because nothing beats a testimonial from a satisfied customer. I would now like to focus on another very powerful form of testimonials: celebrity endorsements.In America, traditionally major celebrities have been reluctant to appear in widespread advertising campaigns on the assumption that it might tarnish their reputation professionally. In Asia, however, where I have extensive experience in the advertising industry, it is much more common to see famous actors in commercial advertisements. In China, for example, celebrity endorsements have proven very successful where, due to increasing consumerism, it is considered a status symbol to purchase an endorsed product or service. In my former advertising agency, we often used top Hong Kong celebrities to great advantage promoting products in China.However it is Japan, where Japanese advertising budgets are typically much more extravagant than American budgets when it comes to celebrity talent that has attracted many major American celebrities with lucrative endorsement deals together with a much lower risk of negative publicity. I can remember very well traveling to Japan often in the 1980’s and 1990’s seeing many of Hollywood's A-list actors secretly providing product endorsements in the Land of the Rising Sun. For decades, the likes of Arnold Schwarzenegger, Sylvester Stallone, Harrison Ford and even earlier Steve McQueen, have accepted lucrative Japanese advertising endorsement deals in exchange for many millions, all without tarnishing their reputations at home.The major benefits of celebrity endorsements are:Celebrities add instant credibility: Consciously or unconsciously, the consumer believes that if a celebrity is using this product, service or brand, the company who makes it must be quality. Celebrities grab attention: Having a celebrity endorse a product, service or brand creates attention. Consumers are more apt to watch an ad if it has a celebrity.Celebrities provide superior market presence: It is usually easier to get a product in stores and more prominently displayed because retailers have preferences for celebrity endorsed products.Celebrities lead to enhanced media exposure: The media recognizes the publics’ strong interest in celebrities and it’s much easier to get free publicity if products are used by celebrities. Customers are more apt to participate in events when a celebrity involved.However, before any company signs on a celebrity to promote their product or service, they should very carefully consider the following:The celebrity’s attractiveness: Generally an attractive endorser will have a positive impact. The celebrity should be attractive to the target audience in such aspects as physical appearance, intelligence, athleticism, lifestyle, etc. The celebrity’s credibility: For any brand-celebrity collaboration to be successful, the endorser’s personal credibility and believability in terms of perceived expertise and trustworthiness is crucial and greatly influences acceptance with consumers. Furthermore, celebrity air jordan retro 3 endorsements only work when the consumer has a credible belief that the celebrity would really be interested in buying and using your product or service despite being paid to do so. If not, you are probably wasting your money on the endorsement. The celebrity’s and the brand’s compatibility: The success of the brand-celebrity collaboration depends significantly on the compatibility between the brand and the celebrity in terms of lifestyle, identity, personality, and positioning. The best endorsement deals manage to equate the product with the appeal of the celebrity. One of the best and most successful examples is Air Jordan with the collaboration between Michael Jordan and NikeOne final point: NEVER forget that a celebrity is not a replacement for a good product, service or idea.

In view of the environmental problems, such as global warming and climate change associated with the burning of fossil fuels the heat is soaring high. So we need air conditioners to keep our homes and environments cool. Toronto appliances are the one stop website to explore the initiatives and opportunities to buy your products,save your time and energie . They not only provide proper information, but also serve you with their best shipping services.By using the right appliance, you will find that life will be exciting, fresh and confortable for every one in the family.There are various types of air conditioners today and you can pick the most appropiate for your home. Split system air conditioners, portable air conditioners, the central air conditioners and many more. The portable air conditioner is intended to cool the normal rooms. It has two motors. It is so proficient, that the humidity in the atmosphere is pulled from the air and cools the room. It works like a dehumidifier which can draw up water from the air everyday. It also functions as a radiator to make the component a year round weather regulator. It also works as an air filtration system with simplicity to take out and clean the strain. This air conditioner is projected and considered for cooling average to big rooms and make them contented without the want to install it to the window. According to my view this is not only an air conditioner but also a dehumidifier, heater and air filtration system, all in one element. This is a well built, calm element and multi efficient. The portable air conditioner provides with a handy and capable solution. This can be easily set up in any internal location. This is usually used in computer rooms, bedrooms, classrooms and workshops.Some air conditioners have the capacity to cool more than one room at a time. It serves as a heater in winters as well. They are designed to direct air in small rooms. The feature of this air conditioner is that it both cools and heats the room. Central air conditioners are also widely used. Air conditioners are also widely used in hospitals also because they create clean, safe and non-allergic atmosphere in the hospitals.By the virtue of advanced equipment and unique technologies, manufacturers promise to produce more excellent air conditioners in the near future. Quiet, high efficiency and energy saving devices are truly appreciated. Choose the best air conditioner according to your lifestyle. It is an exclusive investment, whether you are buying a window unit or a full home unit, it is not a cheap appliance. Therefore, you want to make sure that you take care of it to keep it lasting for years to come keeping you cool during those scorching summer days.You can always expect for advanced information to guide you concerning the purchase of your home appliances with the Toronto appliances. Buy the appliances from them and experience the service you receive from them. Their shipping services are also good.

My first encounter with online video was in 1997 at a trade show in London. A large grey mysterious box named a ‘streaming encoder’ was being demonstrated to a handful of passers-by and it was, we were told, going to take-off in a big way, most likely for creating pay-per-view music events via the Internet. To the left of their box sat a video recorder playing out a concert performance, to the right was a Windows NT workstation showing the exact same concert after it had passed through the box and been fed over a 56kb/s dial-up connection. The quality of the video and audio was horrendous, no where near a standard that anyone could view for an extended period, let alone pay to receive. No one I knew associated the Web with viewing videos in any case, so it felt like an iffy delivery medium aimed at a non-existent audience. I took a brochure and moved on.Forward to 2005, YouTube launched, its growth enhanced by fast unmetered Broadband access which was becoming commonplace. Audiences viewing online video grew exponentially, as did the numbers of individuals creating and uploading their own video content or sharing video via social networks. Statistics generated by this activity are being published continually, and they are getting ever more difficult to get my head around. By 2014 Cisco estimates that 90% of all Internet traffic will be video; hardly surprising as YouTube alone intakes 100 years of video every day - no, that isn’t a typo - end to end it would take 100 years to watch all of the video which is uploaded to the site each and every day, and whilst it is the largest, YouTube is far from being the only video portal on the Internet.Businesses are finally beginning grasp the fact that online video is now one of the largest marketing opportunities ever. This is especially good news for startups as it is a medium where great creativity doesn’t necessarily demand a huge budget. Furthermore if you involve and excite your target audience they will further distribute your content for you. Indeed, many niche startup businesses have become some of the leading exponents of the medium, often using it as their sole marketing activity. I spoke with Jordan Harbinger, co-founder of New York and LA-based startup ‘The Art of Charm, Inc.’, a business that teaches men advanced social skills and dating science. Jordan uses YouTube video and podcasting as the only form of marketing for the business, which now has revenues in excess of $1m. Jordan explains, “The company started in a friend’s basement as a podcast show and quickly grew into a coaching business that now teaches men from all over the world how to improve their charisma and self-confidence. Our podcast now receives well over 1,000,000 downloads”. Rick Mathieson, author of ‘The On-Demand Brand’, writes “When you create something that's so inherently targeted to a core user group, and that they can directly influence, they become evangelists on behalf of the video and the brand”.Barbara Crowley is the founder of Snabbo, a social network for baby-boomers. Snabbo wished to leverage pressure coming from kids who disliked the notion of their ‘embarrassing’ parents joining them on Facebook. Crowley commissioned a viral video targeted at this Facebook crowd. The two minute viral arguably has many of the characteristics of an expensive agency-led campaign, but was in fact the product of filming some simple yet very entertaining scenarios, “We recruited actresses to audition via word of mouth at a local theatre school. We filmed with under-cover cameras and the crew was just myself, writers and producers Brian Dunaway and David Bartholow, and actress Gina Roberts” Crowley explains. “The tangible benefits we have reaped from the video has been increased membership, driven by the kids of the demographic we are targeting. Having an ad on more traditional media may have given exposure to the site, but it would have cost an arm and a leg at a time when we are just starting out with this endeavor”.Central to all of this is one key question, a tough question, which must be asked before embarking on any video production aimed at promoting your business on the Web, “Why on earth would anyone want to watch this?” If the honest answer is “I don’t know” then you need to return to the drawing board. Faris Yakob is Chief Innovation Officer at agency network MDC Partners, “The internet is the great dis-intermediator, it connects everything else... previously mass media aggregated attention and brands bought it. To earn your own attention you have to do things, create content, that people actually elect to spend time with”. In other words if people wouldn’t watch it out of choice - they more than likely won’t watch it at all. Jordan Harbinger backs this view regarding The Art of Charm Inc’s marketing, “We do use Twitter and Facebook to spread the?word about our videos and media, however the subject matter itself is?pretty juicy so people tend to spread it on their own.?The fact that?the podcast now has a large audience of loyal fans doesn't hurt?either, but that has all developed organically over time”. In exactly the same way that brands do not get built overnight an online video strategy has to take a medium-term view, and real persistence, whilst trying to grow a following; as Rick Mathieson points out in his book, “Viral isn't a strategy, it's an outcome”. One business which strives to achieve viral outcomes is New York’s Lucky Viral Branded Content, a hybrid agency and production company based in Brooklyn. I spoke to Mary Crosse at Lucky and she talked me through the methods employed to try and attain the Holy Grail of ‘going viral’. “We partner with companies to seed our videos on the web. You can’t just make a video and expect it to go anywhere on its own, you have to actually put together some kind of strategy to seed it. That means getting it to bloggers, and influencers on key social media websites, you need to put it somewhere first, and I think a lot of people forget that part, it’s also a lot of work. I think the strategy also depends a lot on the video itself, you don’t want to blast a video to inappropriate places, depending on what the video is about you want to get it on blogs related to that kind of content, and develop relationships with them”. This seems to be an element of video marketing campaigns which many businesses fail to follow through on, either themselves or through third-party agencies; Mary adds, “It seems like a lot of clients don’t really want to pay for seeding, it is another cost in addition to production but I think that when they see how much more success they get with seeding it is actually what makes the production worthwhile”. Lucky’s team has an enviable track record in creating top-flight videos for some of America’s largest multinationals, and many large businesses outside of the US. I asked whether the common perception of online video as being able to get away with cheap and cheerful appearances still held true. “I think many forget that a production is a production, no matter where it ends up you still have to pay your crew, you still have equipment, you still have editing and all the costs that go into production whether it’s on TV or on the Web; where you’re saving money is in the media platform, you’re not paying for commercial airtime. Sure, on the web you might still be paying for seeding and digital PR but it’s nowhere near the cost of what a TV commercial would be in terms of media placement, but yes a lot of people think that because it’s on the web the quality should be less, and should cost less - I think it’s changing though, a lot of the big viral videos now are really polished high quality productions, comparing to music videos in terms of costs”.So, by its very nature the Web demands bold content. You can say and do a lot of things online - but boring your audience is never acceptable. As Lucky, Snabbo, The Art of Charm, and countless others demonstrate - no matter what video content you produce, the goal is to forge good quality deep engagements that foster further communication. The purpose of communication is to give and receive information, and the best information is that which fosters further communication. Get all that right, get your viewers on your side, and video marketing could just be the most powerful sales tool in your armory.