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If you remember the song, ZZ Top advised listeners to “get yourself a pair of cheap sunglasses.” This is good advice if you’re really hard on your shades, like sitting on them, stuffing them in your jeans pocket, or leaving them to bake on your car dashboard. But today’s sunglasses have come a long way from aviator and cat’s eye styles. The Great Sunglasses Revolution began with Tom Cruise’s “Risky Business” Ray-Bans two decades ago, and gained speed with the “Men in Black” movies where Will Smith and Tommy Lee Jones were so smooth in their black “Panthers,” also made by Ray-Ban. These sunglasses styles are still around and in great demand, selling on ebay for hundreds of dollars!Visit a mid to high-level optician’s office and you’re sure to find sunglasses made by Dior, Prada, Dolce & Gabbana, Maui Jim, Tommy Hilfiger, Versace, Marc Jacobs, Gucci, Sophia Lauren, and many other uber-sophisticated designers. These classy-looking sunglasses can cost up to $400 for the frames alone. If you’re merely seeking a designer brand, you should be prepared to pay the price. However, these high-priced sunglasses aren’t merely attractive in design, but are most often made with hand-crafted precision and superior-quality materials. Unlike cheaper sunglasses these designer frames can last for years if cared for properly; you can change your lenses if your eyesight changes. In design, you have many choices with both discount and designer sunglasses. Frames can be metal, plastic, even wood. The aviator style is still very popular among men, while more and more women are choosing rectangular turtle-shell – real or faux – frames. But in addition to choosing a “cool” design, sunglasses can be serious business for some, an issue that supersedes looking stylish.Millions of people have problems with glare from many sources, ranging from computer screens to asphalt highways, to sunlight. Sunglasses that have not been specially treated to reduce glare for the wearer can cause eye damage and vehicular accidents. For example, the coastal states of Florida and California’s Highway Patrol divisions attribute as many as 14% of fatal car wrecks as being glare-related. Similarly, the Rocky Mountain states of Montana, Utah and Colorado attribute many auto wrecks and ski fatalities to glare from the sunlight on the snowpacks. Glare-treated sunglasses could save your life and/or the lives of others! The second issue related to sunglasses for drivers is bifocal and/or distant sight. If you wear regular bifocal glasses, it’s advisable to consult your optician about your eyesight driving needs. Most prescription driving sunglasses are “distance” lenses, or single-vision rather than bifocals that the wearer needs when they’re not driving. Thus, you may need both “distance” sunglasses and bifocal regular glasses.Whatever you vision needs, you are certain to find sunglasses that are stylish, functional, and durable within your price range.

A ￡1 million pound ad campaign aims to make Blu-ray a more dominant force in the home movie market.A massive increase in sales of High Definition televisions over the past two years has provided Blu-ray's interested parties - namely big movie producers and distributors - a chance to persuade owners to exploit their new equipment to the best of its abilities.The promotion of Blu-ray DVD in the UK is organised by the British Video Association. Its Director General Lavinia Carey, hopes that educating consumers about Blu-ray will increase sales.Carey commented that "The best way to enjoy films at home is in High Definition and on Blu-ray discs and our goal is to boost understanding of the benefits of Blu-ray in the run up to Christmas."At present the figures indicate that the majority of home movie viewing is DVD-based. The range of titles available on DVD and the relatively cheap cost of players and discs mean that at present DVD holds a commanding 92% market share.Whilst Blu-ray sales increased this year by roughly 200% in comparison to the previous year, in total only 3.1 million units sold compared to over 99 million DVD units in the same period.It is this gap which Blu-ray aims to bridge in the coming years.Bridging the Impossible? The main issue claims Helen Davis Jayaleth, Head of Video at Screen Digest, is that a lot of consumers, without full knowledge of Blu-ray's benefits, don't feel that they will be getting something that will deliver an improvement comparable to the VHS/DVD upgrade.Jayaleth stated: "Clearly the start of a global recession was not the ideal time to launch an upgrade to what many consumers consider to be a perfectly serviceable home entertainment system."Inevitably, the costs will come down but the prevalence of online DVD rental sites means that industry bodies such as the BVA cannot be sure that cost alone will be enough to persuade consumers to purchase DVD titles they may well already own on Blu-ray.At present there are numerous online Blu-ray rental websites. Lovefilm and Blockbuster operate the two largest with a large selection of the titles available to purchase. Renting Blu-ray titles from online Blu-ray rental websites is often cheaper as most do not charge extra for the privilege.This proves particularly useful for consumers who have purchased other technology that incorporates a Blu-ray player. PS3 owners for example, are all owners of a Blu-ray player.Online DVD Rental websites mean they are able to rent games and movies at the same time for the same monthly subscription.Consumers claim that for Blu-ray sales to reach the dizzy heights that DVDs currently enjoy, the price of the hardware needed to play Blu-ray discs and the cost of the discs themselves needs to fall, persuading people to replace DVD players.It may need a new generation who only ever know High Definition before Blu-ray renders DVD obsolete or indeed, is rendered obsolete itself.What is certain though is that it will take more than an advertising campaign to kill off the DVD.

One of the most practical pieces of fashion to grace the commercial world are sunglasses. Invented in order to prevent strong light and UV rays from reaching the eyes, sunglasses have come a long way since their introduction. The practical functions sunglasses offer have increased to include the shielding of identity, crying eyes, or even to disguise yourself in periods of mourning or depression. Sunglasses have featured in film and movie stars are almost never seen without them. Over the years there have been a vast array of different sunglass styles for people to choose from and this has seen the sunglass become one of the most important pieces of fashion in history.Being in the 21st century we are spoilt with so much choice of sunglass style to choose from. Lucky for us however we are able to make better informed decisions on what style we should buy for you see all the sunglasses you on the market have some story behind them. Famous and iconic people within history have embraced sunglass fashion. Take the Teashade style, a style made with thin wire rims and circular often nicknamed “John Lennon glasses” or “Ozzy Glasses” after Ozzy Osbourne this style of sunglass can be bought from many major sunglass brands.Another familiar style is the Aviator. Aviators are sunglasses with an oversized teardrop-shaped lens and thin metal frames. First appearing in 1936 by Ray Ban for US military aviators, aviator shades have had much success in fashion from the 1960s right up to the present day having been seen on celebrities in films like Top Gun, where Val Kilmer and Tom Cruise sported them. Other notable wearers include Jackass star Johnny Knoxville and rock legend Freddie Mercury.Then there are Wayfarer shades. Like Aviators, Wayfarer sunglasses were originally design for pilots. Introduced by Ray Ban Wayfarer is thought to be one of the most popular and best selling shades to date. Made popular in the 1950s and 60s by celebrities such as James Dean, Audrey Hepburn, John F. Kennedy and Andy Warhol. Wayfarer shades have had incredible staying power in the fashion industry and after a decline in the 1990s is making a strong comeback presently with designers such as Gucci.Some more modern sunglasses that are very fashionable are sport sunglasses and goggles. Made with innovative materials such as fibre glass and titanium as well as rubber for added comfort these types of glasses come in wrap around styles and are manufactured in order to withstand forces that come into play when undertaking sport such as cycling. Sport sunglasses were made popular by Oakley who offers a huge range of different styles and colours both in frames and lenses. Oakley sunglasses have been made popular through Hollywood film featuring heavily in films such as X-men series, Mission: Impossible 2, and Blade 2. Oakley is also the sole company that Lance Armstrong has a life time deal ray ban sunglasses with.There are vast amounts of sunglass styles and makes on the market and choosing the correct pair is important. Whether you are buying sunglasses for purely practical reasons or for fashion you have to pick a pair that suits you which means understanding what type of shade best suits your face shape. If you stick to some of the big brands like Oakley and Ray Ban sunglasses then you will seldom go wrong. Big brands give that added sense of style and they last a lot longer. Remember no matter what style you buy look after them carefully because if they do go out of fashion it will not be long before they are in fashion again.

People don't write too much as before, not to mention writing with fountain pens. But I believe that some of us still like the special writing experience with fountain pens instead of repeatedly clicking on the keyboard. If you have such a boyfriend or dad who likes writing, fountain pens are the best Christmas gifts for him. It can be a difficult process to find the best Christmas gifts for men if you do not know too much about their interest. To find proper Christmas gifts for him is that you are familiar with the man to whom you are going to send the gift. If he likes outdoor sports, a pair of Ray ban sunglasses or a NBA jersey may be the best gift to offer great eye or skin protection. If he likes to stay at home to read and write, a fountain pen may be suggested as top Christmas gifts. You know a gift doesn’t have to be too expensive or too special, but sometimes by choosing a gift like a Parker fountain pen which shows that you care about him and his interest, he can be quite impressed. What make life more wonderful are sometimes just these little details. By having Black Matte finish overlaid with several coats of rich black lacquer, Parker sonnet pens produce a silky smooth feel. Apart from the unmatched quality and writing experience, they are comfortable to hold and beautiful in design. The nibs are plated with gold or 23kt nibs, which give them a spectacular appearance and performance. Choosing such fountain pens as Christmas gifts for men is not that creative but they seem to be quite appropriate and practical gifts. Thus, there is no need to worry about the inappropriateness by choosing Parker pens as Christmas gifts for men, because they have gorgeous design as well as high performance. As a matter of fact, such Christmas gifts are top selling Christmas gifts for men especially when they are wrapped in delicately designed gift boxes and wrapping paper.

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